The typical market study or validation process suffers from a fatal flaw: the entrepreneur is looking for data that proves he is right.
But are you looking for validation, or reassurance?
Too often people approach market research looking for clues to support their idea. The problem with this is that it is too easy to skip over important signs that the idea is not the right one, or needs to be refined in order to maximize its impact and its chances of success.
The real purpose of the idea validation process is insight – discovering something you didn’t know that you didn’t know. This means that your market study efforts should challenge your assumptions and hypothesis, attempting to disprove them.
Producing data that shows you’re right is easy. And if you base your business on just that level of analysis, then reality will disprove your assumptions and hypothesis for you, costing you big bucks. You want to uncover the hidden bombs before they blow up in your face.
You’re on a hunt to strip away the layers of mediocrity around your idea to find the diamond within. Because life’s too short to build something that’s just meh.
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The problem with most startup entrepreneurs is that they run with the first idea they get. And the idea, more often than not, is too small or not defined in a way as to effectively change the future in the way they want.
Any idea, if it’s worthy of being called an “idea”, should have the potential to change the future. Whether it’s your future, your other people’s future, or both, the quality of your idea will determine the quality of the impact you can make with it.
This webinar will explore four important aspects to consider when coming up with an idea that you want to turn into a product or a business, to make sure that your idea has within it the seed of success.
This webinar is for all startup entrepreneurs, solopreneurs and people who want to create a bigger impact with their business.
Webinar description on Facebook:
Slides on Slideshare:
Recording on YouTube:
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Thot: People are not interested in what you do – they are more interested in what you can do for them.
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There are two posts that are directly related to this thot:
What people really want to know
The People United Will Never Be Delighted