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What is it that you do again?

From the front page of a corporate website:

Cordys provides an industry-leading SOA-based BPMS that enables you to design and continually optimize your business processes, with business and IT in perfect alignment. Cordys BPMS allows you to take control of IT complexity and achieve your key business objectives.

Say whaaaa?

Remember, when someone asks you “what do you do?”, what they are really asking you is “What can you do for ME?

Please answer in clear, simple and direct language, okay? (Can anyone tell me what that statement means?)

(derived from a post by Seth Godin)

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