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Clean is happy…

A fascinating example on how to communicate the end result that a product provides, without having to just describe the product…


Notice how they focus on the experience and on the benefits (“clean is happy!”) What I like is that this is a great example of the maxim “people don’t buy your products and services, they invest in the end result that your products and services provide to them”.

Count the number of times they say “happy” in the presentation…

In what similar ways can you describe what you offer, using “experience” words, without necessarily describing your product or service?

(I found this site by clicking on an advertisement – I normally don’t click on ads because I don’t want the cookies they leave behind, but this ad was just too tempting)

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