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AuthorTeleseminars: Roy Spence on "It's Not What You Sell" (LiveTweet)

I participated in a fantastic AuthorTeleseminars.com call led by Liz Marshall, as she interviewed Roy Spence, author of “It’s Not What You Sell, It’s What You Stand For“. Also on the call were Andy Wibbels and Suzanne Falter-Barns . You can still grab the audo through this link to AT.com page: http://sn.im/buffz

Here are some thoughts I live-tweeted during the call (last ones first)

This is the ideal time for a passion-driven entrepreneur to bring value to people’s lives. Wallets are shut to the old ways.” Roy Spence
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“Don’t delegate the purpose of your company to someone else”(to marketing dept.) Roy Spence
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Roy Spence: “I realized many years ago that I don’t want to be right if I’m wrong” – courage to face truth
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Much “grunt work” of rsching competitors&customers is much easier today b/c of internet. It can be inspiring!
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“You gotta pay the price -hard work- to be exceptional.” Roy Spence
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Know yourself, know your competitors, know your terrain (customers) Roy Spence
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Are you bringing your passion to life? 2. Position yourself differently (Google=Help ppl find what they’re looking4)
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Are you bringing your passion to life? 1.Articulate your purpose (don’t become an imitator) Roy Spence
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“I’ll bet on passion every time” Roy Spence
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Passion doesn’t have to be a Mother Teresa moment. It is simply what YOU feel strongly about. @andymatic
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Roy Spence mentions Jim Collins’ Three Circles (my blog post: http://tinyurl.com/afmjy9
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A “higher calling” biz drives everything within the company so people have more fun (leads to more profits!) Roy Spence
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Brands that succeed have purpose beyond making money (example: Pampers=child development) Roy Spence
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Purpose must start from the top. Are bank CEOs purpose-based leaders? (Look where it has led them) Roy Spence
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Johnson&Johnson: huge company,simple purpose =”To alleviate pain and suffering” Become purpose-based Roy Spence
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“The only ppl who ‘make money’ is the fed govt coz they print it.The rest of us have to first make a difference
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“People don’t wake up in the morning and say I want a cup of coffee and another ad.” Roy Spence
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Hey DC:”To save the big, we need to stand tall for small”. Past 10 yrs, 80% of jobs r created by biz less than 500employees
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