As an Ambassador for Liz Marshall’s AuthorTeleseminars.com, I invite you to plug into the hottest ideas in Business, Marketing and Leadership, directly “from the author’s mouth”!
CALL #1: Wednesday, Feb 11 at 3PM ET (Get Content Get Customers Book)
This is the 2nd call in the Get Content Get Customers book tour featuring Joe Pulizzi and Newt Barrett and experts Brian Clark (copyblogger) and Rohit Bhargava (big following on twitter). Content-based marketing is a remarkable opportunity for you to connect with customers like never before. (Hint: there’s much more to it than just writing articles and blog posts.) They will discuss the key shifts and steps you must take in order to effectively reach customers and to leverage this powerful way of marketing. Their first call was a BIG hit, so I know this one will be great as well. (Hint – their first call has me re-thinking some basic assumptions about how I’m marketing myself!)
– Free registration and access to past calls:
CALL #2: Mon, Feb 16 at 12pm/Noon ET (It’s Not What You Sell Book)
This book is big, with endorsements by Bill Clinton, Herb Kelleher, and Jim Collins. It’s the first call for Roy Spence and his book, It’s Not What You Sell, It’s What You Stand For. In a nut shell, Roy talks about how remarkable companies always sell based on what they stand for and how having an authentic brand actually helps you sell more, not less. He gives a blueprint for discovering what you stand for and leveraging that with sales/customers. Roy’s company is the GENIUS behind all the successful Southwest Airlines ads over the last 30 yrs – brilliant! (registration link to come)
CALL #3: Thurs, Feb 19 at 2pm ET (Rubies in the Orchard)
Lynda Resnick is a brilliant business woman – one that you have seen the evidence of her work. She’s the genius behind POMwonderful, the pomegranate juice that created an entirely new industry that had Oprah raving about her product. She’s also the reason that Fiji water is the number #1 bottled water company, with an 300% increase in sales since 2004. On the call, we wil talk about her key marketing secrets that have made her into one of the most successful entrepreneurs in the country. By the way, she rubs shoulders with some of the most well-known CEOs and celebrities, so she’s someone you want to get to know! (registration link to come)
CALL #4: Thurs, Feb 26 at 1pm ET (Where’s My Fifteen Minutes)
This is a single call for PR expert, Howard Bragman. His book is called, Where’s My Fifteen Minutes: Getting Your Company, Your Cause or Yourself the Recognition You Deserve. He’s the top PR firm in Los Angeles and the PR expert that many many celebrities have relied on for good PR. He’s going to talk about how to position yourself for good publicity, how to leverage the PR outlets that are still working and mistakes to avoid. His book is very didactical and practical with lots of good tips. You will actually have a chance to ask live Q&A on this call – a great chance to pick his brain about the future of PR. (registration link to come)
If you want to succeed, you need to plug into these calls! Got questions? Contact me!