I’ve been getting questions lately from my clients about the difference between Facebook and LinkedIn, two major social networking sites. This is how I distinguish between the two:
– Facebook: Informal network, encourages personal connection through games, photos, videos, links, other entertainment. Promoting your products, services and activities is permitted and encourages through Group Pages and (in a different way) Fan Pages. The links between you and your Facebook Friends range from strong (you know the person well In Real Life) to weak (you did not know the person before they friended you on Facebook and you would not recognize them on the street).
– LinkedIn: A formal, professional network for business and career networking. Little if any personal information is acceptable. Your profile reads like a resume. No selling of your services, activities or products is allowed. The connections between you and your LinkedIn contacts are strong, meaning that you know your contacts In Real Life and you have worked or collaborated with them, or can otherwise provide a credible testimonial as to their professional performance. Mainly for business-to-business connections.
Personally, I recommend that solopreneurs be simultaneously on Facebook and LinkedIn, and to keep a consistant positioning between both networks. On Facebook, please maintain a decorum, it’s okay to loosen your tie a bit but don’t take off your shirt.