Facebook is a great tool to establish a loyal network, demonstrate your competence and build trust and credibility. However, to do so, you need to understand how to position yourself on Facebook in an effective manner.
As a solopreneur on Facebook, you need to set up three kinds of pages:
1. Your personal page, under your own real name.
The basic building block of Facebook is the personal page, where you show your real self. You seek out friends and friends will seek you out based on your personal name, building a personal network, the basic network of Facebook.
On Facebook, almost any type of business, Fan or Group page must first be created by an identifiable individual, which is why having a personal page is important.
You must use a personal name for your personal page. Even if most of what you post on your personal wall is about your business project, this is not the place to make offers or solicit clients. Also, remember that everything you post on your personal page goes out to all of your Facebook Friends, so only share information that builds on the personal positioning you want to project.
Having a personal page also builds your personal credibility and helps people begin to trust you. Remember: people don’t get excited about doing business with businesses, they prefer to do business with people.
2. A Fan page, under your business name.
Your Fan page is the “personal page” of your business, and is where people join to keep in touch about your business. By joining your Fan page, they give you permission for you to contact them specifically about your business. You can also post updates about what your business is doing. Your Fans can also post comments on your business wall. With a Fan page you have a lot of control over what is posted.
People who join as a Fan of your business may or may not be a personal “Facebook Friend” of your personal page (this is a good thing). It is also a kind of vote of confidence in your business.
Setting up a Fan page is somewhat hidden: Go to the bottom of your Personal page, click “Advertising” then at the top of the Advertising page click “Pages” then on the Pages page click the green “Create a new page” button. Then follow the prompts. There is no charge to have a Fan page for your business.
3. One (or several) Group pages, each focusing on a specific offer or interest.
Your Group pages focus on a specific area of interest (your target market) or offers (like your Standing Invite of a teleclass, webinar or web radio show). On Group pages you can set up events or notices. Group pages are like a mailing list for your specific Standing Invite Offer.
Be careful not to have too many Group pages, however you should have at least one Group page representing your key Standing Invite.
The three types of Facebook pages are designed to work together. Do not try to shortcut the process by trying to set up a personal page with your business name. Sooner or later you will hit a wall and all your work will be wasted.
This may be a bit confusing at first, but once you get started establishing a Facebook presence, after 3 to 6 months you can have a great platform to build your network, and demonstrate your competence and credibility. Asking for help from a coach will shorten the development cycle and accelerate your results.
For more information about getting started with Facebook, check out my article “How to get started on Facebook as a solopreneur” http://en.davender.com/index.php?option=com_content&task=view&id=119&Itemid=31
Happy and prosperous Facebooking!