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For The Love Of Social Media

I am an unabashed fan of Social Media as a powerful positioning and marketing tool for solopreneurs. Too many solos agonize over building the perfect web site, unaware that the old Web 1.0 model of “build it and they will come” is quickly becoming obsolete.

It doesn’t matter how pretty, easy-to-navigate or flashy your site, people will spend far more time on and interacting with Facebook and Twitter (20 minutes a day and more, according to recent Nielson studies), vs seconds visiting your site just once.

You gotta be where the people are: instead of staking out a homestead in the wilds of GoogleLand hoping people come to you, move to FacebookCity and mingle with the vibrant community that is already there.

Recently, the networking group I belong to held a “Social Media 101” workshop, after which some participants asked me what resources I have to help them get started. Here is a list of posts, articles and other tools to guide you to use the Web 2.0 in a way that helps you attract More and Better Clients:

The Essentials

Other Resources:

For more information

Here’s how the South Park gang uses Facebook…

(Direct link on YouTube: http://www.youtube.com/watch?v=pYkjaZCL0OE )

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