I am an unabashed fan of Social Media as a powerful positioning and marketing tool for solopreneurs. Too many solos agonize over building the perfect web site, unaware that the old Web 1.0 model of “build it and they will come” is quickly becoming obsolete.
It doesn’t matter how pretty, easy-to-navigate or flashy your site, people will spend far more time on and interacting with Facebook and Twitter (20 minutes a day and more, according to recent Nielson studies), vs seconds visiting your site just once.
You gotta be where the people are: instead of staking out a homestead in the wilds of GoogleLand hoping people come to you, move to FacebookCity and mingle with the vibrant community that is already there.
Recently, the networking group I belong to held a “Social Media 101″ workshop, after which some participants asked me what resources I have to help them get started. Here is a list of posts, articles and other tools to guide you to use the Web 2.0 in a way that helps you attract More and Better Clients:
The Essentials
- (BlogTalkRadio) GoogleLand and FacebookCity (***an interview that presents my approach to using social media effectively)
http://www.blogtalkradio.com/beyondlipservice/2009/08/25/beyond-lip-service- - Five Tips To Get Started With Twitter (And Not Get Burned)
http://blog.davender.com/2009/05/five-tips-to-get-started-with-twitter-and-not-get-burned/ - Distinctions Between Facebook And LinkedIn
http://blog.davender.com/2009/03/distinctions-between-facebook-and-linkedin/ - How To Be A Good Facebook Citizen (Getting Started)
http://en.davender.com/index.php?option=com_content&task=view&id=119&Itemid=31
- Video: Get More And Better Clients With Social Media
http://blog.davender.com/2009/09/video-get-more-and-better-clients-with-social-media/ - When Is Spam, Spam?
http://blog.davender.com/2010/03/when-is-spam-spam/ - How Big Is Your Whuffie?
http://blog.davender.com/2010/01/how-big-is-your-whuffie - How To Share Documents On Facebook
http://blog.davender.com/2009/08/tip-how-to-share-documents-on-facebook/ - Social Media Is A Great Tool To Build Credibility
http://blog.davender.com/2009/07/social-media-is-a-great-tool-to-build-credibility/ - Facebook for Solopreneurs: About Personal, Fan and Group Pages
http://blog.davender.com/2009/06/facebook-for-solopreneurs-about-personal-fan-and-group-pages/ - Chill Out – Facebook Is Not The Borg
http://blog.davender.com/2009/02/chill-out-facebook-is-not-the-borg/ - Deep Thots From 90 Days Of Twittering
http://blog.davender.com/2009/01/deep-thots-from-90-days-of-twittering/ - Thots From A Twit (3)
http://blog.davender.com/2009/02/thots-from-a-twit-3/ - It’s Not The Medium, It’s The Message
http://blog.davender.com/2009/01/its-not-the-medium-its-the-message/ - Exploring The World Of The Micro-Post
http://blog.davender.com/2008/10/exploring-the-world-of-the-micro-post/ - AuthorTeleseminars: Roy Spence on “It’s Not What You Sell” (LiveTweet)
http://blog.davender.com/2009/02/authorteleseminars-roy-spence-on-its-not-what-you-sell-livetweet/ - (Podcast) GoogleLand and FacebookCity
http://audio.davender.com/en/Googleland_and_FacebookCity_20090821.mp3 - Show How The Sausage Is Made (Transparency Begets Credibility)
http://blog.davender.com/2009/04/show-how-the-sausage-is-made-transparency-begets-credibility/
For more information
Here’s how the South Park gang uses Facebook…
(Direct link on YouTube: http://www.youtube.com/watch?v=pYkjaZCL0OE )
Automatically determined related posts:
- Video: Get More And Better Clients With Social Media
- Social media is a great tool to build credibility
- Has Facebook Jumped The Shark? (Again?)
- When Is Spam, Spam?
- SoloSuccess: How To Drink From The Information Firehose – And Love It! (Mar 25 2010)
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