I am an unabashed fan of Social Media as a powerful positioning and marketing tool for solopreneurs. Too many solos agonize over building the perfect web site, unaware that the old Web 1.0 model of “build it and they will come” is quickly becoming obsolete.
It doesn’t matter how pretty, easy-to-navigate or flashy your site, people will spend far more time on and interacting with Facebook and Twitter (20 minutes a day and more, according to recent Nielson studies), vs seconds visiting your site just once.
You gotta be where the people are: instead of staking out a homestead in the wilds of GoogleLand hoping people come to you, move to FacebookCity and mingle with the vibrant community that is already there.
Recently, the networking group I belong to held a “Social Media 101” workshop, after which some participants asked me what resources I have to help them get started. Here is a list of posts, articles and other tools to guide you to use the Web 2.0 in a way that helps you attract More and Better Clients:
- (BlogTalkRadio) GoogleLand and FacebookCity (***an interview that presents my approach to using social media effectively)
- Five Tips To Get Started With Twitter (And Not Get Burned)
- Distinctions Between Facebook And LinkedIn
- How To Be A Good Facebook Citizen (Getting Started)
- Video: Get More And Better Clients With Social Media
- When Is Spam, Spam?
- How Big Is Your Whuffie?
- How To Share Documents On Facebook
- Social Media Is A Great Tool To Build Credibility
- Facebook for Solopreneurs: About Personal, Fan and Group Pages
- Chill Out – Facebook Is Not The Borg
- Deep Thots From 90 Days Of Twittering
- Thots From A Twit (3)
- It’s Not The Medium, It’s The Message
- Exploring The World Of The Micro-Post
- AuthorTeleseminars: Roy Spence on “It’s Not What You Sell” (LiveTweet)
- (Podcast) GoogleLand and FacebookCity
- Show How The Sausage Is Made (Transparency Begets Credibility)
For more information
Here’s how the South Park gang uses Facebook…
(Direct link on YouTube: http://www.youtube.com/watch?v=pYkjaZCL0OE )