Ask five friends to describe, in their words, what you do…you will get back as many different answers. Your “Positioning”, or the set of impressions people have about you, speak so much louder than any marketing campaign or snazzy logo.
In this webinar, you will understand the anatomy of your positioning, and discover a simple process to ignite a powerful word-of-mouth buzz about who you are, what you offer and what kinds of clients you really want.
(Notes, mp3 and other resources below the fold)
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Some thoughts to help you figure out your positioning message and community of interest:
- What Is Your One Big Thing?
- Can A Target Market Be Too Targeted?