I’m working with an established business in which the large majority of their income comes from technology consulting and services, however they have developed a software which they use in conjunction with their service.
They are considering shifting their business model from 80%/20% service/product, to the opposite. This is a major decision, which requires a deep level of analysis to consider.
After a recent work session with them, I decided to map out the “problem space”: a series of questions looking at all the different aspects to consider in determining the transition strategy. It’s not complete but it is a good start to exploring the problem.
(link to PDF: 20150222 Transitioning from service to product business v2.mm )