In a world where algorithms relentlessly filter our social media sharing and the only way to get noticed is to be SEO’d or more provocative, what’s the point of social media anymore?
I joined LinkedIn in its early days, probably 2004 (my member number is in the 50000s) and then forgot about it, getting active again only in 2009. I got on board with Facebook in 2008 when “Likes” hadn’t even been invented yet, if you can believe it. 2008 is also when I started Tweeting (@coachdavender). I’ve explored others such as Pinterest, Instagram and Path (and for a brief moment, Google+), but they didn’t resonate in the same way as the Big Three.
Over the years I’ve organically built a good-sized following (6500 on LinkedIn, 3000 on Twitter, 2000 on Facebook). Although these are not huge numbers, I have not spent a penny nor have I done any growth-hacking or SEO content.
There was a time when I truly enjoyed conversations on these platforms. I spent an hour a day on the sites, discovering a lot of things about entrepreneurship, leadership, startups and personal development. I also hope people who read my postings learned something from me, too.
But I started noticing, especially in 2015, that I was getting less and less engagement. I would often be the only one tweeting a conference hashtag. The same people were replying or liking my Facebook posts about entrepreneurship. The algorithm was getting more and more strict. Paywalls popped up, limiting my Facebook Page reach.Continue reading