Digital marketing does not mean that sales is obsolete, especially in B2B

A discussion point in a #MTLGrowthChallenge coaching session:
Digital #marketing does not relieve you of the need to build personal relationships, especially in complex #B2B #sales! The role of digital is to inform and educate, while the role of the seller is to build a long-term trust relationship to better guide the buyer through the complexity. 

Discuté à la session de coaching #DefiCroissanceMtl: le marketing numérique ne remplace pas la necéssité du contact humain, surtout dans le B2B! Le rôle du numérique est d’informer et d’éduquer, et le rôle du vendeur est développer une relation de confiance à long-terme afin de guider l’acheteur à travers un processus de vente souvent complexe.

See the McKinsey report: “What the future science of B2B sales growth looks like

Originally posted on my LinkedIn:

Leave a Reply

Your email address will not be published. Required fields are marked *