Ideas To Help You Power Your Vision From Passion To Profit
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The Protocol Economy: A Solopreneur’s Playground?

Are we in a “recession” or in a “recovery”? Who cares? What real, practical impact does the state of economy as described by the media and the government have on solopreneurs like you and I?

An op-ed piece by David Brooks on NYTimes.com had me thinking about this. His column, titled “The Protocol Society” talks about the shift in Western economies from the 19th and 20th century focus on making stuff (corn, steel, trucks), to the 21st century basis of the economy: sets of instructions such as software, processes, and intellectual property.

In my opinion, what makes being a solopreneur possible in this day and age is that we can leverage our ideas and skills to create parallel streams of income. This is the distinction between a solopreneur and an artisan: the artisan is a self-employed person who makes things or delivers a personal service, and since only one thing can be produced or service delivered at a time, the earning of an artisan is linear. I’m thinking of some people I’ve coached in the past: a furniture reupholsterer, a plumber, even a dentist. No matter how advanced or specialized is their knowledge, the business model that they’re forced into creates linear income.

But when you take that knowledge or skill and transform it into “protocols” – organized information – then you can move from a linear income to a parallel income. Solopreneurs can leverage ideas and technologies to produce much more value from a time unit of work than if we were building widgets or serving customers on an individual basis.

David Brooks makes a a key distinction between the classic physical goods economy and the new protocol economy: physical things are finite, you can use them up, and therefore responds to the law of supply and demand. But the protocol economy, based on ideas, has no such limit.

What does all this mean for solopreneurs? Here are some ideas that came to me as I considered this concept:

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December 26, 2009   1 Comment