As I was doing my morning GoogleReader scan, I came across a sentence relating the famous Chilean solidarity chant: “The People United Will Never Be Defeated”. But in my half-awake state, I read “The People United Will Never Be Delighted”.  It took me a couple of minutes to realize what I (mis)read, by that time I had clicked too far forward and could not trace back to the original page.

The misread phrase has been rattling around in my head for a few hours, until it connected to an incident I experienced.

If you meet me during a networking event, one question I will certainly ask you is “Is there a specific client or profile of ideal client you are looking for at the moment?” Most of the time the answer I get is “Well, anyone!”.

Well, I’ve just lost interest. What you’ve communicated to me is that you don’t know who you want as a client, therefore I (and anyone I might refer to you) will probably be disappointed with your service…because you don’t really care for ME.

The biggest problem I see with solos is that we are so desperate hungry to get clients that we try to be all things to all people. However, there is only one of me and there are many of you. If I want to satisfy every one of you, I will definitely spread myself too thin, and end up delighting no one, especially myself. And if I’m not happy providing my services to you, then what’s the point for me to be in business? [Read more →]

I’ve just attended the Gamechangers Roundtable call today on “Creating a Game-Changing Culture” with Jonathan Fields, Chris Guillebeau, Pam Slim and Reese Spykerman, moderated by Elizabeth Marshall.

The core of the discussion was about Branding, what it means and how to create a brand that expresses your own personality and quirkiness… because that is what will attract the right people to you.

To give you a sense of what was discussed, here are the notes I tweeted during the call (bottom of the list = start of the call): [Read more →]

You’re good at what you do…but how many prospective clients know that? Most professionals rely on their credentials and certifications to communicate their competence. The problem is that most certifications mean little to your market, because laypeople usually do not understand (or don’t care about) the meaning of those letters after your name.

To get more and better clients, you need to stand out from the crowd by proactively positioning yourself. The real question is: Do people know what you’re good at…and how it benefits them? Communicate that clearly, and you will build huge trust capital with your market, and they will choose you before any of your colleagues.

This short course will equip you with strategies you can use right away to break away from the herd and become the preferred choice of clients who recognize the value of what you offer and who are ready to commit.

The result? You get happier clients who enthusiastically refer you to other people who are also the right fit for you. This means you will earn more, work smarter, and be happier!

People always have a choice. Make it easier for them to choose you.

[Read more →]

Do you want more clients who recognize the value of what you offer? No matter what your profession, your qualifications, degrees or certifications are not enough for your prospective clients to distinguish you from dozens or even hundreds of equally qualified colleagues. So how do you become the one they choose?

Join Coach Davender as he shares five simple principles you can use right away to break from the herd and become THE “Go-To” professional that your clients choose and trust.

This show is an episode of “From Passion To Profit Radio”. Hosted by Coach Davender Gupta, “From Passion To Profit Radio” presents interesting stories, ideas, tools and techniques to help you power your Vision from Passion to Profit. The audio podcast can be accessed at
http://www.blogtalkradio.com/frompassiontoprofit

Monday January 25, 2010 – 6pm-6:30pm (Eastern)
Direct Listen Link: http://bit.ly/61P8oS

This podcast is also simulcast on video at
http://www.ustream.tv/channel/from-passion-to-profit

See the Facebook Event listing at
http://www.facebook.com/event.php?eid=264219449698

UPDATE 25 January

The video is now available at UStream.TV: http://www.ustream.tv/recorded/4224861

I had a great interview this morning with Denis-François Gravel, an authority on how to use presentation technologies to improve your ability to communicate.

In preparing for this conversation, recorded for my French-language podcast “Radio Passion au Profit“, we had a whole list of topics. But we ended up going deep into one issue: Does PowerPoint kill or enhance our ability to communicate? [Read more →]

I received an interesting blog post by Michael Port about the incident during a retreat led by James Ray last October in Sedona that resulted in three deaths and several injuries. Today (January 8) is the 90-day anniversary of this tragedy.

Michael decries the silence of the personal development profession about this tragic incident. He starts his article:

“The tragic death of three people attending a “spiritual retreat” with James Arthur Ray has made me so angry that I’m having trouble finding words to express myself. But I’m going to try because, to me, silence is acceptance—and there has been a deafening level of silence from other “teachers” in the spiritual-help “community.” Though, I am not in the “spiritual-help” business, I do write business-help books, and am close enough to, and sometimes, much to my annoyance, associated with James Ray’s corner of the self-help market, that I’m embarrassed and ashamed that I haven’t spoken up earlier about these teachers and their tactics. What happened in Sedona on Oct 8, 2009 was unacceptable. This is not the first time a narcissistic sociopath with a god-complex has lead people to their deaths and unfortunately it won’t be the last time.”

The post continues with a condemnation of James Ray’s tactics:

“From all accounts, James Arthur Ray’s tactics at this retreat and elsewhere, are coercive and manipulative, designed to strip followers of their power, and might I add, money. (…) Not only was Ray presenting himself as a spiritual guru promising spiritual enlightenment, but also as a business advisor offering profound economic improvement in business. According to an article on cbsnews.com, “The self-stylized success guru says people are ready for his wisdom if “You simply (and deeply) want to make more money and become more successful” and “want to double, triple, and even multiply by ten the size of your business.” “

I notice, especially among coaches, that we try to promise bold transformations in material wealth, by using “spiritual” words.  Obviously, if this kind of marketing talk works for the big guns in the industry, it should work for us, right? [Read more →]

I use Google Reader to track of hundreds of blogs on leadership, entrepreneurship and success. Here are some great posts that turned up in my Google Reader lately:
[Read more →]

Someone sent me an app on Facebook that creates a poster listing my statuses of the past year. Well I discovered that I have too many good ones to fit on just one page (plus I’m not a fan of subscribing to apps because of security concerns), so I used the app to retrieve all my status updates of the past year so I could archive the best here on my blog. Here are the highlights (IMHO) from my Facebook page for January 2009: [Read more →]

I’m fortunate to be part of an amazing circle of people led by Elizabeth Marshall, with a mission to plug you into the hottest ideas in marketing, business and leadership. AuthorTeleseminars.com is a series of teleconference interviews by high-profile authors and thought leaders to bring to your attention important books that are shaping today and tomorrow. Membership in AT is free and you get access to the calls and also the recordings.

The 2010 season starts off particularly strong with two great sessions: [Read more →]

“Brown” Santa (the UPS Guy) arrived today with my present to myself, a Flip Ultra HD Pocket Camcorder. I plan to use this to make quick, high-quality videos for my blogs, Facebook and YouTube.

I thought it would be fun to do an “unboxing” video (using my old camera of course), so here goes!

(Video from my Facebook profile http://www.facebook.com/CoachDavender)

For more information

Flip Video: http://www.theflip.com

Lou Bortone is the Online Video Guy. He first showed me the power of the Flip, and continuously inspires me on the subject of Online Video. Check out his resources:
http://www.OnlineVideoBranding.com – Lou’s blog about Online Video
http://www.OnlineVideoMadeEasy.com – Great intro course Lou offers
http://www.facebook.com/pages/Lou-Bortones-Flip-Tips-Free-Guide-to-the-Flip-Video-Camera/37030454941 – Lou’s Facebook Fan Page