Burnt Out and Bummed Out: RIP Social Media (2008-2019)

Image: Animated Heaven via Flickr https://flic.kr/p/S7w8UL Used under Creative Commons licence.

In a world where algorithms relentlessly filter our social media sharing and the only way to get noticed is to be SEO’d or more provocative, what’s the point of social media anymore?

I joined LinkedIn in its early days, probably 2004 (my member number is in the 50000s) and then forgot about it, getting active again only in 2009. I got on board with Facebook in 2008 when “Likes” hadn’t even been invented yet, if you can believe it. 2008 is also when I started Tweeting (@coachdavender). I’ve explored others such as Pinterest, Instagram and Path (and for a brief moment, Google+), but they didn’t resonate in the same way as the Big Three.

Over the years I’ve organically built a good-sized following (6500 on LinkedIn, 3000 on Twitter, 2000 on Facebook). Although these are not huge numbers, I have not spent a penny nor have I done any growth-hacking or SEO content.

There was a time when I truly enjoyed conversations on these platforms. I spent an hour a day on the sites, discovering a lot of things about entrepreneurship, leadership, startups and personal development. I also hope people who read my postings learned something from me, too.

But I started noticing, especially in 2015, that I was getting less and less engagement. I would often be the only one tweeting a conference hashtag. The same people were replying or liking my Facebook posts about entrepreneurship. The algorithm was getting more and more strict. Paywalls popped up, limiting my Facebook Page reach.

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