No, no - it's not what you think! This is a real question, and an important one to consider!

Cory Doctorow (blog), in his novel "Down and Out in the Magic Kingdom", imagines a world where money is obsolete, replaced by a personal reputation-based currency called the "Whuffie".

Tara Hunt translates this idea into real life in her book "The Whuffie Factor": we are already entering an age where our "relationship capital" is just as important (or maybe more important?) than our financial capital. The more people respect you, trust you, and like you, the more they want to interact with you.

Tara suggests five principles to increase your Whuffie:   [Read more →]